The combined traditional and virtual university: a multiple positioning EDMIX Model for niches at risk

Abstract

The multiple positioning of the blended virtual superior education service (EDMIX) or simultaneous positioning, both in the enrolment niche as in the co-producers suppliers, associates in their minds the educative service with the attribute that satisfies each one of them, when more value or priority is perceived in it than in other options of life or occupation, considered in the same category of belonging. For the niche (capable young people, interested, economically vulnerables, no enroled), the perception of the benefits provided by superior education (ES), influenced by the cultural pattern that an profissional academic with a diploma has job, better quality of life and social status, is not enough to position EDMIX, at least that will guarantee: support to attenuate its economic vulnerability, terminal efficacy and vinculation to the productive sector; however, these attributes desired in the educative service need to be positioned in the several co-producers. Under a mixed methodological perspective, a forecaster exploratory design supported in hybrid methods and techniques for the collecting, analysis and interpretation of data, a model of multiple positioning that aligns the interests of each one of the involved towards the strategic objetive of reach a quality service is proposed. The community hopes that the effort invested in a superior preparation will produce, proportionally, human development, at least for the profissional itself; the municipal administration, as facilitator partner of the local instalations and equipment, could enhance and optimize with minimum investment the development of human and social capital; the professors and administrators, could consolidate their professional and vocational expectations; and the students, directly benefited, could obtain what explicitly or implicitly demand: the effectiveness of the project in which they have decided to participate. The sinergy of the quality promoves sustentability; but the disagreement, desertion and/or the positioning no desired of discredit.